"Igniting the Light from within"
Our Story


What is Nur by Jerusha, LLC?
“Nur”
An Arabic Unisex Name
Means: The Divine Light
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As a black woman, this past year broke my heart. I feel that as black women we are often overlooked by society and ourselves.
Therefore, I wanted to create a business for black women by a black woman.
The goal of Nur by Jerusha, LLC is to aid in healing our traumas and becoming the great beings we inherently are.
I started Nur by Jerusha, LLC to remind myself that the Light within is greater than anything in this universe; we are created in the Most Loving’s image.
In 2020, I underwent a lot of personal growth. Every major identifier I had, I lost. I was forced to look within. I now understand who I am as a woman, and what I want to be defined by. I learned love was the greatest thing to experience and share in life.
If it was not for God’s love, my family’s love, my friend’s love, and my love for myself this business would not be a thing. Thank you all for the constant love and support. And, thank you to my Mom for always pushing me for greater even when tomorrow seems bleak.
Thus, this first line of Nur by Jerusha, LLC is about healing love. We can then emit the best love humanly possible. Our Rose Quartz line consist of Castile Soap, Shimmering Oil, Body Butter, and our Candle. We aim to provide the best quality and natural products for skin care. Our products are hypoallergenic, vegan, cruelty free, and child labor free. We will heal each other while caring for ourselves.
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Remember everything starts from within.
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Blessings,
Jerusha (JeJe) P.